Havmor Ice Cream, one of India’s favourite ice cream brands, rolled out a new television commercial campaign to launch ‘Havmor World Cone’ in the country. It is the latest ice cream range with a vision that describes the product “BIG IS BETTER”. Launched in collaboration with the creative agency, Plan B, the television commercial provides a visual feast to the consumer and gives a closer idea and feel of the product. The TVC released on the official YouTube channel of Haymor has already received more than 18 lakh viewers.
The commercial aims to rumble the cluttered ice cream cone market with the introduction of World Cone in India. The TVC not comments on the “size differentiator” but also emphasizes the “indulgence and taste differentiator” simultaneously. The main differentiators of the World Cone’s delectable taste and size has been shown through the consumption shot of the TVC. It rejoices the taste buds with its visually attractive shots and correctly describes the love for ice creams.
Talking about the introduction and the new TVC, the VP Marketing and Business Head Parlours at Havmor Ice Cream, Mr Vincent Noronha said, “We, at Havmor Ice Cream are continuously innovating and are striving to do something fresh for our consumers. We have floated the famous World Cone for our Indian consumers. With the launch, the new conceptualized television commercial brings out the ‘size differentiator’ spirit of the product and showcases the flavours and the creative ‘mess free’ packaging. When it comes to ice creams, there is always ambitious thinking where we don’t want it to stop. In all sense, Havmor World Cone satisfies that desire and depicts that Big Is Better.”
The segment of delectable ice cream cones is going to be the biggest in Havmor’s portfolio, making ice cream cones about 50 per cent bigger with 35 per cent more ice cream filling to meet consumer cravings. The range will be available in three premium flavours – Double Belgian Chocolate, Swiss Choco Brownie and Nutty French Vanilla and will be priced Rs.65 onwards.
Supported by technical expertise and mastery from its parent company, LOTTE, The World Cone is one of their popular products and is available in 14 countries around the world.