Ashish Tiwari’s appointment as Chief Marketing Officer has been announced by Home Credit India.
He will be in charge of the ATL and BTL operations, digital marketing tasks, go-to-market plans (GTM), and omnichannel marketing strategies for the consumer financing provider in his new position.
He leaves his position as Chief Marketing and Digital Officer of Future Generali India Life Insurance.
Ondrej Kubik, chief executive officer, Home Credit India, stated, “We are excited that Ashish has joined Home Credit India as a strong leader. With company goals and consumer marketing being redrawn, Ashish is the ideal candidate to carry out Home Credit India’s new strategy because he has successfully led digital transformation initiatives and has a wealth of marketing and various industry experience. He is once again warmly welcomed, and I am confident that with him on board, we will reimagine the Home Credit brand and engage customers in the pursuit of ambitions.”
Ashish Tiwari said, “Consumer finance is a brand-new, thriving area that I am very eager to learn about and experience. With the emergence of new-age digital lending platforms, consumer lending is experiencing a significant upsurge in the post-Covid era. With over 14 million borrowers served, Home Credit India has been remarkably successful in promoting financial inclusion and credit penetration in the nation. I am honoured to be a part of Home Credit’s journey as it focuses on digital transformation and looks into new avenues for connecting the brand with new, changing consumers. I look forward to helping it achieve renewed growth and success.”
Tiwari has been using brand marketing, digital transformation, technology, and data analytics for more than 20 years across a variety of industries. In his previous position, he oversaw the company’s brand, engagement, public relations, and digital initiatives while working for the Indian division of the Italian insurance behemoth Generali.
Among Tiwari’s previous employments, he oversaw the Hero group’s digital transformation while working for Hero Cycles. He managed brand communication, product/consumer marketing, and other functions at HCL, Jubilant Group, and Vodafone before that. In addition to having an MBA, he also has a specialisation in digital and social media from IIM Bangalore.