Voicebox, a detailed report exploring new marketing developments in voice tech insights and strategies for brands to find their voice, was released on Tuesday by GroupM India. The study also suggests strategies that marketers should use to achieve better results.
According to the study, consumers are increasingly focusing on speech, which has a significant impact on consumer conduct. Voice technology has emerged as the consumer’s preferred method for almost all mobile activities, including ordering food, getting directions, making reservations, and booking travel.
The rise of voice searches, the rapid adoption of virtual assistants, and the introduction of bots to drive conversational commerce will all change the way brands interact with their customers. Smart Speaker adoption is rising at a faster pace than any other technology in the simple industry landscape. India has 574 million active mobile internet users and 500 million smartphone users, according to the survey. Voice search has increased by 270 percent in the country as a result of this rapid growth. In the modern world, voice is the next big thing. A user’s typing speed is about 40 words per minute, but their speaking speed is about 150 words per minute. Many industries are about to transform thanks to the combination of voice technology, artificial intelligence, machine learning, and augmented reality. New trends emphasize customer engagement and delight, as well as the use of feedback to improve results.
According to Prasanth Kumar, CEO of GroupM South Asia, “voice is set to become a critical medium,” and “India will see a revelation in the years ahead.” “With the abundance of opportunities in this area, Indian marketers and media planners see this as a massive and scalable opportunity to tap into. Not only in the city, but even in the countryside, voice is making inroads.
In India, voice technology has taken two paths: on the one hand, smart speakers and voice assistants are reaching every household in urban areas, while in the media dark areas, such as rural areas, voice technology is reaching consumers through feature phones. Though voice technology is a convenience in urban India, it is a necessity in rural India.
Massive advancements in speech and voice-enabled technology, according to Tushar Vyas, president – growth and transformation, GroupM South Asia, are changing the way people communicate with brands. “With the growth of the digital ecosystem, voice has begun to assert itself as a dominant force in the industry. Voice will be given more attention shortly, particularly in a market ecosystem like India, where the next big chunk of consumers will choose typing over voice. Because of the strong increase in demand, consumer companies are concentrating their spending on rural markets as a result of increased rural awareness of speech. As smart speakers, connected device ecosystems, and AI-driven assistance adoption evolve, the voice ecosystem will play a bigger role in marketing communications,” he said.