ITW Playworx partners with OST & TMC to build Digiworx


ITW Playworx, one of India’s steering Global Brand solution companies with a National & International presence has met hands with On Stage Talents & Entertainment (OST) and Talent Management Company (TMC) to launch Digiworx. Digiworx will be the talent management wing of ITW Playworx and will concentrate on talent management, customised brand solutions and Live events.

Over the joint venture, Digiworx will leverage the immense expertise and understanding of ITW Playworx along with OST & TMC to build a niche individuality for itself and give potential partnership chances for brands and skills in both national and international markets. To kickstart its process, Digiworx has already onboarded 25 artists solely across genres.

Digiworx will deliver comprehensive services ranging from ideating, planning, creating content and executing partnerships for brands across platforms thereby optimising on client’s synopses along with impactful strategies to satisfy the desired goals. The team at Digiworx will be mentored by Anand Bhadkamkar, erstwhile CEO of Dentsu India, as Chief Advisor, Business & Strategy.

Remarking on the new beginning, Sidharth Ghosh, CEO, of ITW Playworx, announced, ” We discern this as a forward integration for our clients. Supported by a talented bunch, Digiworx holds the vow and ability to build a robust offering for brands. With years of rich experience in establishing cutting edge brand solutions, this facilitates us to further provide customised solutions founded on analytical thinking, innovation, and measurable outcomes for brands to attain their desired goals and objectives.”

Remarking on the same, Mourjo Chatterjee, Founder, On Stage Talents & Entertainment Pvt Ltd (OST)said, “Merging OST into Digiworx is a notch in the right direction. We are positive that we will be victorious in leveraging the collective strengths of each other to provide optimum results for brands and talents alike.”

Stating on the venture, Jignesh Shah, Co-Founder and Siraj Noorani, Founder, Talent Management Company, (TMC) said, “We are incredibly elated and delighted to begin this fresh journey with Digiworx. The Talent industry is transitioning towards connecting more digital, talent-driven and strategic solutions. We are optimistic that we will be able to disrupt the industry.”

OST & TMC with their previous proven expertise and accomplishment in this field and ITW Playworx, with multiple award-winning and victorious marketing campaigns under their belt, will be functioning in tandem with Digiworx to come up with holistic talent management solutions and result-driven notions for the collaborating brands.

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