Mahindra SUVs Brand New Twin Peaks Logo: XUV700 to wear it first


Mahindra & Mahindra in the search of new possibilities and innovations have led to various revamps and new ventures, which have led them to new heights of success. It is not usual to see popular brands changing their existing logos to a new one, the reason behind this may have stories to tell, but one thing is for sure that the changes are done to get a better outlook and a better reach.

Mahindra has revealed its new visual identity that includes a new logo for its SUV version. The move is aimed at elevating the brand to a new level and positioning the brand as the makers of authentic and sophisticated SUVs. The twin peaks logo will be debuted and featured on their new XUV700, followed by other SUVs. Many campaigns have already been sought after for displaying new identities to be communicated digitally and on television.

The video is very engrossing, for which music has been given by the dynamic duo Ehsaan-Loy, bundled with the strong voice of Naseeruddin shah. The whole concept of the futuristic display and the areas of development gives you goosebumps.  The new visual identity is the manifestation of what Mahindra stands for, as they build an authentic SUV with truly differentiated features for adventure and personal exploration.

‘Explore the Impossible’ is the brand statement that inspired the new logo which reflects the ability and ambition to take new challenges head-on. The new SUV portfolio will be featuring the new identity across 1300 customers and service touchpoints and in 823 cities by 2022. The erstwhile logo ‘Road Ahead’ will be retained for the farm equipment sector and commercial vehicles.

“It is not just a logo, but is about building a new face with true blue SUVs.” said the chief customer and brand officer, Mahindra Group, Asha kharga, in her LinkedIn post.

The idea behind this change in visual identity is to express an overwhelming feeling of liberation, to go wherever you want when you want with style, control and security and taking your world with you. The 2Ms bring a fresh dynamism as a new exciting era unfolds that symbolises an exhilarating and expansive future based on a solid heritage.

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