A luxury Bathware brand Queo from the house of Hindware limited, has launched its new television commercial (TVC) campaign, ‘Let Time Wait’ featuring actress Aahana Kumra. Queo focusing to strengthen its brand positioning as a luxury Bathware brand by providing consumers with European bath lounges that blend with innovation and design, with this new TVC campaign. The company said, in addition to the TVC, the film will have also seamless integration with other platforms across OTT platforms, OOH, digital platforms, etc.…
Sudhanshu Pokhriyal, chief executive officer, of bath and tiles, Hindware limited, speaking about the campaign said- as the brand is a leading player in faucets and sanitaryware, they are always engaging with end users. They provide luxury experience and satisfaction to customers as a brand that matters to customers. In line with their philosophy of creating luxury bath lounges, they are very excited to launch their brand-new campaign ‘Let Time Wait’ for their brand Queo. Also, they are very optimistic about brands’ campaigns that will be appreciated by consumers who seek aesthetic and delightful designs in their bath space.
Charu Malhotra, vice president, of marketing at Hindware limited, speaking on the campaign launch said ‘Let Time Wait’ the newly launched campaign is an integrated 360-degree campaign have seamless integration with different media platforms such as OTT platforms and OOH, a digital, and print, etc.… the campaign is a reiterates and a true arbiter of decadence when it comes to superlative bath spaces, there is a perhaps none better than Queo. This TVC shows Aahana Kumra feeling a bit stressed and nervous while getting ready for her wedding. However, Aahana is instantly transported into the world of comfort and luxury as she steps into her bathroom. The experience of Queo bath lounge calms her as time slowly passes by and Aahana’s anxiety gradually dilutes with this experience.
Jehangir Irroni, director, IncNut digital says it was a pleasure to bring this vision of European luxury Bathware Queo to life. The products of Queo are undoubtedly the stars of the show and exquisite. When we first understood and heard the ethos of the brand we know we will need to cast someone who has a sophisticated, smart, and elegant personality. This is why we felt Aahana Kumra will be a perfect choice-said Jehangir Irroni. Also, he said it was a great experience to work with the European luxury Bathware brand Queo. Also, Queo will relaunch its new website with a refreshed look.
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