MMA India, a component of the world’s leading not for profit marketing trade organisation, MMA Global, partners with AMMP Council and GroupM India has launched an industry playbook and titled it as ‘Modern Marketers Guide to Connected Consumer Journeys’.
The conduct is a compilation of learnings and intuitions of multiple industry experts and a detailed analysis of the e-commerce scene in India.
On the subject of the hastened adoption of online channels, the playbook which is powered and supported by GroupM provides marketers with intuitions of the changing e-commerce environment and the elements causing the shift. It also hunts through the developing customer buying journey and purchase patterns. Sales-driving technologies such as Voice, AR/VR, and effective mechanism strategy for improved business ROI.
Monika Khurana, MMA India Board Member – Country Head – MMA India, said, “This MMA’s one-of-a-kind playbook followed by its E-commerce council members defines how business organizations and digital business leaders can improve their apprehension on the shift in consumer behavior and solutions and how it will drive the next phase of growth. MMA with its e-Commerce Council aims to set up an overall understanding of the environment and address specific issues improving capability in the Omni marketing channel.
Monika added “We just hope the playbook will guide brands and marketers to successfully re-strategize their marketing attitude from the shoppers as they aim to the channels they sell through,”
Native speaking internet users prefer voice find voice a very natural way of communicating with the assistance of technology which reduces abrasion. English on voice assistants ranks No. 1 globally whereas Hindi on voice assistants in 2nd biggest language globally. Hindi voice search queries have witnessed more than 400% growth year-over-year.
In the last 3 months, there has been a fascinating purchasing pattern within the consumer behavior where Flipkart and Myntra, and Amazon were the top 3 online shopping platforms. Categories like fashion, groceries, health, personal care, and beauty were the most searched product categories across the internet.
Conversational marketing, Video Streaming, Voice Search, Virtual Reality, and Augmented Reality will also help brands improve their eCommerce strategies in the near future and enhance customer satisfaction.