Quick commerce is all about speed, precision, and customer satisfaction, and Zepto—a leading name in this space—has found an ideal partner in Motivator, GroupM’s expert agency. Motivator, which has been supporting Zepto since 2021, has been entrusted once again with the Performance Marketing Media mandate, marking a deeper collaboration to help Zepto connect with its customers more effectively.
With its expertise in performance marketing and data-backed strategies, Motivator has played a key role in helping Zepto navigate the fast-moving world of e-commerce. This renewed partnership goes beyond numbers and ads—it’s about creating tailored, meaningful interactions that enhance customer loyalty and satisfaction.
“Performance marketing is at the heart of scaling our business while improving efficiency,” said Divesh Sawhney, Zepto’s Chief Growth Officer. “Motivator doesn’t just manage our campaigns—they help us deliver exceptional experiences. It’s crucial to have a partner who matches our pace and fine-tunes every customer interaction.”
Mausumi Kar, Managing Director of Motivator, emphasized the human side of this collaboration. “We aim to make every interaction count by delivering highly relevant, personalized campaigns that resonate with customers. It’s about merging cutting-edge technology with a deep understanding of human behavior to craft experiences that matter.”
While technology like AI and programmatic advertising will power the campaigns, the focus remains on creating genuine connections with customers. By blending precision-driven media strategies with consumer insights, Motivator helps Zepto optimize every ad spend and enhance audience engagement.
This partnership symbolizes a shared vision for the future. As Zepto continues to redefine quick commerce, Motivator stands beside them as a trusted guide, ensuring their marketing efforts are smarter, faster, and more impactful.
With GroupM’s innovative expertise and Motivator’s commitment to measurable results, this collaboration is set to revolutionize the quick commerce industry, one meaningful customer connection at a time. Together, they’re building a future where commerce feels personal, intuitive, and human-centric.
