Nykaa’s Global store to bring International beauty brands to India

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Nykaa is an Indian retail and e-commerce company of beauty, fashion and wellness products. From a startup founded by Falguni Nayar in 2012, Nykaa has come a long way in establishing the firm as one of the most significant fashion and wellness product brands in India. 

Recently, Nykaa has launched ‘The global store,’ a cross-border e-commerce platform that allows customers to buy international beauty brands through the Nykaa mobile application. The brands aim to be fully compliant with all Indian e-commerce laws on imports and will display one all-inclusive price, including customs, duties, and taxes. Buyers will be required to provide KYC details as per the applicable government rule. Orders will be sent and delivered within 7 to 20 days from the offshore hubs, straight to the buyers’ doorstep.

The Global Store brings well-established, authorized retailers of international brands to India. To deliver its promise of authenticity, Nykaa will approve only a single vendor in each brand. Nykaa offers labels from countries worldwide, including the US, South Korea, Finland, Australia, and Dubai, among others. These brands are selected based on current global trends. As always, the focus has been on specific skincare concerns, mineral-based makeup, artisanal beauty and science-based clean beauty, plant-powered haircare.

Some of the prominent brands on The Global Store include the newly launched brand Dr. Barbara Sturm (products are based on molecular science, which contains proteins and ayurvedic ingredients),  Butter London ( they offer toxin-free nail lacquer without compromising on color, quality, wit, or performance),  Erno Laszlo Skincare (clean science luxury skincare, considered to be Marilyn Monroe & Audrey Hepburn’s secret beauty weapon), Pur Cosmetics (From highly efficacious mineral-based makeup to transformative skincare solutions, PÜR provides innovative, skincare-infused products), Cosmedix Skincare (they provide corrective products to enhance the physiology of the skin),  Rodial (innovative luxury skincare and makeup) and Rahua (their products combines exclusive extracts found in the Amazon rainforest with luxurious organic and natural ingredients) among others. 

Nykaa Spokesperson said, “We are thrilled to launch the Global Store on Nykaa. While we have observed the demand for a diverse range of international brands from customers over time, these brands have faced multiple hurdles in the past to enter the Indian market. This platform intends to finally bridge the gap between global brands trying to enter the Indian market and consumers who desire to buy the best brands. Through The Global Store, Nykaa empowers its buyers by democratizing access to a host of international brands by giving choice, authenticity, and freedom. “

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