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Branding and Advertising
Advertisers enter a big-bang war in the process of wooing customers
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March 14, 2013
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Branding and Advertising
Ruchi Soya adopts a new promotional strategy to enter Bengali Kitchens
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March 13, 2013
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Latest from Marketing World
Shah Rukh Khan new brand ambassador of Frooti, Parle Agro to invest Rs. 40 crore during IPL
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March 5, 2013
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Case Studies
Case Study on Branding- Rechristening Cadbury India as Mondelez invites trouble
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March 5, 2013
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Students Corner
Learn the nuances of Viral Marketing
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March 4, 2013
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Latest from Marketing World
PepsiCo India’s unique promotion for Slice with 24 carat gold mangoes
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March 2, 2013
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Marketing Research
New Non-Profit Marketing Trends of this Year
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February 28, 2013
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Latest from Marketing World
Juhi Chawla is the new brand ambassador of Kellogg’s Chocos
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February 26, 2013
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Marketing Research
Sales volume of major FMCG’s, not in par with ad spends
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February 25, 2013
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Latest from Marketing World
Sony India ropes in Katrina Kaif as brand ambassador for Xperia range of smartphones
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February 22, 2013
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