Peter England launches its new campaign “Honestly made”


With approximately 5 million items sold each year from the Aditya Birla Fashion and Retail Limited, Peter England is India’s largest men’s apparel brand.

For the Autumn-Winter 2021 season, Peter England, a major worldwide menswear brand from Aditya Birla Fashion and Retail Limited, has developed a ground-breaking campaign, ‘Honestly Made,’ for its latest wedding range.

Ayushmann Khurrana, the brand ambassador for menswear brand Peter England, has launched a campaign. In its current campaign, the company created a video that captures the heart of the wedding season.

The brand debuts a wonderfully chosen assortment of shirts, suits, and blazers for men.

Peter England’s campaign will be bolstered by a multi-platform digital and social media campaign that will include Facebook, YouTube, Google, and other platforms.

For this wedding season, Peter England has handpicked a wide range of options in unbeatable designs and colors, starting at an enticing unbeatable competitive price of INR 7999 onwards.

Peter England has started a massive digital campaign on Facebook, Instagram, and YouTube, among other new-age digital platforms. To reach the target audience, it was also made available on other high-impact properties such as Hotstar.

A middle-aged, well-intended woman counsels a young unmarried girl to emphasize marriage over a job and other hobbies in the 30-second clip to advertise the brand’s contemporary collection of men’s wedding clothing, which opens in a bridal set-up.

The single woman is looking at Ayushmann Khurrana, who is dressed in a magnificent Peter England suit. Ayushmann responds honestly and advises the girl to pursue her dreams without being stifled by cultural expectations.

Mr. Manish Singhai, COO of Peter England said that they are thrilled to start their ‘Honestly Made’ campaign for the autumn-winter wedding season of 2021. Whether it’s in fashion or social compact, honesty is a basic element of the company.

 He stated that they anticipate strong demand for their celebration clothing during the current wedding season. Customers can choose from a variety of gorgeous suits, stunning blazers, and ceremonial shirts that are ideal for formal occasions, wedding trousseau, evening soirees, and cocktail parties.

He quoted “The brand ingeniously refutes marital preconceptions and stands by the belief that marriage should not dictate professional or life choices”

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