‘Pressure Hatao, Shaadi.com pe aao’: Shaadi.com’s new campaign to empower women


Shaadi.com, the online matrimonial service, has launched it’s latest ‘Pressure Hatao, Shaadi.com pe aao’ campaign which addresses the numerous issues women face in their matchmaking journey and permits them to take control of the condition.

Women in India are often put to the test within the process of finding their life partner. The standard approach is inefficient and sometimes discounts what women actually need. Not only do they find themselves meeting those who they are not relate to, but they also must handle unnecessary pressures all over the journey.

In a study conducted by Shaadi.com, 80 percent of the ladies expressed that they might wish to be up to the mark of this journey, with limited intervention from others. The matchmaking platform aims to empower women to want control of this journey and rests the selection making in their hands. Through this campaign it highlights the varied pressure points faced by women like the pressure of getting married early, awkward questions asked by nuclear family members, impressing the groom’s family, or saying no to a proposal that has come via family unit, tired a light-hearted manner.

Shaadi.com is India’s one amongst the best-known brands and therefore, the world’s largest matrimonial service and it was found with a modest motive to help people to find cheerfulness. The company has forged its online matrimonial in 1996 and continues to lead the exciting wedlock class after more than a decade. Shaadi.com has created a world-renowned amenity by redefining the way Indian brides and grooms meet for marriage, that has touched over thirty-five million people.

The platform is also partnering with influencers to share their experiences on the pressures they have faced to encourage other users to share their experience and begin conversations on the pressures one goes through. Marketing director of Shaadi.com, Adhish Zaveri said that Shaadi.com has tiled the way for India’s voyage from arranged weddings to planned matrimonies and planned marriage ceremony put the individual in the driver’s seat while taking the family along. He also added that this campaign is an entertaining, relatable, and condensed reflection of this long journey of life.


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