Reliance Industries has announced the rebranding of its sports and leisure business as ‘RISE Worldwide Limited’ as an autonomous venture into the burgeoning market in India and globally. RISE Worldwide is conceived with the idea that ‘Together We RISE as 1;’ the company’s slogan reflects the zeal, positivity, hope, and leadership of a young India.
RISE Worldwide will continue to run the entire portfolio of owned and managed brand assets formerly under the IMG-Reliance banner. The goal of the transition to independent brand identity is to allow separate verticals currently within sports and lifestyle companies to function independently and to build industry-leading strategies and world-class customer experience, while the group focuses on further investment in the market.
The RISE Worldwide portfolio includes Sports & Sponsorship Consultancy, Design & Sustainability Site Building, Athlete Talent Management, Licensing, Broadcast Production, Lifestyle and Entertainment with owned or managed core assets such as Hero Indian Super League, the country’s leading football league; Lakme Fashion Week, India’s leading fashion platform; Tata Open Maharashtra, South Asia’s only ATP World Tour event; Jio Wonderland; Fashion Voice; SU.RE Sustainable Resolution, etc.
The company is now India’s largest independent sports, lifestyle and entertainment company, linking more than 150 million young people to social media through their numerous IPs. The strong roster of six cricket athletes managed exclusively includes Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Shikhar Dhawan, Shreyas Iyer, and Krunal Pandya under the Athlete Talent Management division. The Sports Sponsorship & Advisory division serves brands such as Dream11, boAt, BKT Tyres, etc. in India and worldwide. The business was chosen to specifically sell the global virtual inventory of the recently concluded Indian Cricket Team tour of Australia.
Focused on mutual partnerships, confidence, and market expertise, RISE aims to help partners successfully meet their target customers as they bring their innovative ideas to life and provide customers with world-class experience through each of our assets.