Sleepyhead, a direct-to-consumer business, has launched its furniture collection with a nationwide campaign starring brand ambassador Ranveer Singh. Ranveer endorses the brand’s trademark couch and chair in the second phase of their ‘Fabulous Living’ campaign.
“The campaign represents the brand’s aim to position itself as a full home lifestyle brand and develop its furniture portfolio to 20% of its revenue by FY 22-23,” according to the business.
“There is a tremendous demand gap in the market for home and lifestyle items for new age homemakers,” stated Mathew Joseph, CEO and Co-founder of Sleepyhead. They desire contemporary furniture that reflects their design tastes while being affordable. We at Sleepyhead are dedicated to addressing this void by creating furniture that makes everyday life enjoyable and spectacular. Ranveer Singh is the ideal candidate for our brand ambassador since he personifies the company’s quirkiness, attention to quality, and design. Our ‘Fabulous Living’ campaign feeds our growth strategy to become a $300 million brand by FY 22-23, with furniture contributing 20% of revenue.”
In their latest advertisement, Sleepyhead captures Ranveer waiting for his pals at home while also capturing him in a sweet love-hate relationship with his chic Sleepyhead sofa. While displaying the sofa’s distinctive design and German-tested durability, he simultaneously tries to conceal it before his guests arrive. Ranveer reveals that he is doing this to keep the focus on him during his own party. But before he can hide it, his friends arrive, utterly ignoring him in favor of oohing and aahing over the sofa and its exquisite design. As Ranveer had said, they do this every time. Ranveer joyfully surrenders his spotlight to his Sleepyhead couch at the end of the flick.
In order to meet the unmet demands of the digitally savvy mattress purchaser, Sleepyhead launched in 2017. Innovating the Bed-In-A-Box idea and then introducing India’s first 100-night trial offer for customers, the brand defied category rules. Sleepyhead has found its way into many households and recorded 100% growth past fiscal year through design-first products, customer-centric service, and competitive pricing. Sleepyhead is looking for another 100% increase and Pan-India market development with the expansion of its furniture collection and relationship with Ranveer Singh.
Sleepyhead is the fastest-growing furniture start-up brand in India today. Its well-crafted lifestyle furniture collection makes everyday living enjoyable and amazing. The business meets the neglected demands of the modern Indian client by making exceptional designs affordable without sacrificing quality or service.