The digital campaign #SliceKiPeti is in collaboration with social media influencers like Bharti Singh, Kusha Kapila, and Sonam Bajwa.
Slice has launched a new digital influencer led campaign to give age-old consumer behavior a fun twist, with buying their “Aam ki peti” every summer. The campaign has positioned ‘#SliceKiPeti’ as the apt solution to satisfy the mango taste craving.
Pepsico, ahead of the mango season, has launched a new TVC expressing that Slice is the thickest mango drink in the market. The new TVC features its brand ambassador and actor Katrina Kaif. This will be featured across TV, outdoor, digital, and social media.
Based on the campaign, Director, Juices, PepsiCo India, Vineet Sharma said, “ The beginning of summer brings with its craving for mangoes and mango lovers of the country, looking forward to the season, including buying and gifting ‘ Aam ki peti’ to enjoy their absolute favorite fruit. By keeping this in mind, Slice is offering a thicker and tastier mango experience with #Slicekipeti for the consumers to indulge in perfect summer.
The campaign aims to collaborate with popular influencers of social media across the country to show the cravings for mango taste and to show that Slice is a perfect alternative to satisfy those cravings. Bharti Singh, Kusha Kapila, and Sonam Bajwa, the content creators, amongst others will be seen engaging with the audiences and will be sharing their version of missing mango experiences and talk upon how their new thickest and tastiest Slice quench their taste craving.
Brand ambassador, Katrina Kaif, Slice said, “ My association with Slice has been over a decade and it reflects my love for the brand. The new creative comical captures how Slice has become more indulgive, and stylized in a retro and modern fashion”. The campaign has also set up online to direct consumers to major grocery sites such as, Grofers and Big Basket for completing the consumer journey and therefore, setting an example on how brands can create integrated digital campaigns that enhances its relevance and drives purchase.