A new look and brand placement has been launched by TV9 Marathi, the leading Marathi News Channel of TV9 Network, India’s No.1 News Network – “Kaalji Tumchi Hith Maharashtrache” (Viewer’s Worry & In the Interest of Maharashtra). In January 2021, the channel celebrates its 12th anniversary and has grown to become the preferred Marathi News Channel in Maharashtra from a Mumbai-centric channel during the initial years. TV9 Marathi catches Maharashtra’s pulse when covering all related national and foreign news, making it visible during Prime Time, the No. 1 Marathi News Channel (SOURCE: BARC, IND(TV), NCCS ALL 15+, Maharashtra, Week 32-39’2020, Average Weekly Impressions).
Speaking on the new avatar of the channel, Barun Das who is the CEO of TV9 Network, said that every organization needs to revive to match itself with the changing interest of the customer. For the Marathi audience, TV9 Marathi, having emerged as the audience’s favorite in the state in the last 12 years, is all set to restage. The latest brand pledge is deeply embedded in Maharashtra’s regional pride and provides a convincing case for the state’s further growth. Umesh Kumavat who is the editor of TV9 (Marathi) said that they try to deliver every news which concerns Maharashtra & its viewers. Without losing its accuracy, we will cover any significant element of news that affects both urban and rural sectors at a breathtaking pace.
Based on the overall brand re-positioning, Bhushan Khot, who is the Business Head of TV9 (Marathi), said that the current brand positioning is very well matched with TV9 Network’s core ideology as a company. As part of India’s No.1 News Network, we are responsible for providing news that is not only reliable but also concerns the Maharashtra people. Be it social, political, or day-to-day activities, the essence of their brand promise is news that brings relevance to audiences. The Company Strategy, which relies on new branding & programming, will include a 360-degree marketing approach that includes TV, internet, outdoor, print & radio. TV9 Marathi has redesigned its marketing approach alongside its fresh look and placement. There are a number of innovative content formats in the revised programming line-up along with a powerful prime time to address the ever-changing Marathi news viewer.