With the approach of World Environment Day, we have seen some green initiatives from various industries and brands that help protect the earth. In recent years, sustainable and environmentally friendly products have triggered a major rebellion. As awareness increases, consumers are more aware of their purchases and tend to buy more organic products. As a result, more and more industries and brands have joined forces to develop ethical and sustainable manufacturing practices.
Where normally 70 litres of water are wasted and used in the washing process of denim production, the indigenous Indian Jeanswear brand ‘Numero Uno’ drastically reduced the water and chemical consumption with just ‘ONE GLASS OF WATER’ to produce a pair of jeans. To get one step closer to sustainability, they are increasingly using blended fabrics (instead of 100% cotton) and using fabrics made from recycled materials. and post-consumer waste yarn as well as Tencel and hemp blends.
The HDFC Mutual Fund (HDFC MF) has launched a #NurtureNature campaign to plant a tree on behalf of investors between May 31 and June 4, 2021, sign up for a Systematic Investment Plan (SIP). connected to Grow-Trees.com, which is committed to planting trees for this innovative social cause. HDFC MF will have a young tree planted on behalf of the investor to register a SIP via digital online modes with only a minimum of Rs. 1000 per month. A good amount of reach has been recorded for this scheme.
On the day before World Environment Day 2021, Mother Dairy Fruit & Vegetable Pvt. Co., Ltd. Which is the country’s leading dairy and dairy products company (MDFVPL) repeating its commitment to environmental protection and announced that by March 2021, the country had collected and recycled 7,284 tons of waste plastics which include both single and multi-layer plastic.
More and more ethical beauty is entering the industry by reducing the use of toxic chemicals and modifying vegan products. Beverly Hills is a cruelty-free brand and is committed to formulating, testing, and developing 100% cruelty-free products, meaning no product is made at the expense of animal testing.
Narayan Seva Sansthan announced to plant 1000 samplings across cities. With this idea, he came up with an idea and started a campaign “oxyGreen” which mainly focuses on the protection of nature and for the betterment of the environment. Making these campaigns the NGO is trying to stand against greenhouse gases which could lead to improvement.
So, everyone needs to consider protecting nature as a responsibility rather than an initiative. There are many companies, NGOs, and organizations that are working for the betterment of the environment by contributing so much.