Wondrlab bags business of Bajaj’s iconic CT Bikes


India’s largest platform first, creative startup, Wondrlab bagged a new business. Bringing home an integrated mandate for all the variants of Bajaj’s CT motorcycles. All the business will be handled by Wondrlab’s content platform.

Bajaj’s CT bikes have been traditionally known for their mileage and ruggedness that it offers to the customer. It is almost a no-maintenance bike in comparison with the premium segments. Giving the customers a reliable and smooth way of transportation with minimum stress on their wallets. 

Wondrlab has been entrusted with end-to-end integrated communication duties that include creative for mainline and digital platforms and brand strategy, as part of the mandate from Baja Auto. The newly launched Bajaj CT 100 X – a stronger, bolder, beefier variant of the CT 100 is promoted as a part of the campaign undertaken by the startup, which has geared up and is ready to take on the new enterprising opportunity.

Narayan Sundararaman, Head of Marketing, Bajaj Auto, while speaking about partnership with Wondrlab said, “Bajaj CT is undoubted an important brand to us, due to its unique value proposition it has made a mark in the minds of customers. Bajaj CT is legendary in terms of its segment-defined mileage and maintenance as key parameters, along with providing a differentiated offering in the guise of a rough usable, and sturdy bike, in Hindi, called the ‘Kadak bike’. A creative partner to bring this brand world alive was much needed by us and that’s where Wondrlab comes in as our partner. We are much delighted to welcome them on board.”

“Bajaj Auto which is the world’s most valuable two-wheeler company, it’s a pleasure partnering with them in this venture. Its world-class products and incredible marketing are what make the company truly special. This opportunity that we are very grateful for, to build on the narrative of the ‘World’s Favourite Indian’ by creating work for a sorted-out iconic brand like the CT. Deeply touched and humbled by the faith and trust bestowed on us. Now let’s make wonderful.”  the Founder and CEO of Wondrlab, Saurabh Varma said.

Here to take Bajaj’s legacy to new levels of heights, Wondrlab is indeed on a path to making big for itself and the companies associated with it.

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