Yadvinder Singh Guleria is appointed by Royal Enfield as its CCO


Yadvinder Singh Guleria has been appointed chief executive officer (CCO) by Royal Enfield. Guleria will be in charge of overseeing sales, marketing, and aftermarket activities as well as promoting Royal Enfield’s business growth across India and all global markets.

In his position, Yadvinder will assist B. Govindarajan, Chief Executive Officer, Royal Enfield. Guleria will work with the company’s management team and report to B Govindarajan, helping to guide the business’s strategic direction and ensure its success on a worldwide scale. 

Govindarajan said ” He has a lot of experience in the premium two-wheeler industry and has a shown talent for managing and fostering business expansion. We, at Royal Enfield, are beginning a new chapter in our story of worldwide expansion. We have made significant investments in expanding our market and retail infrastructure, as well as in people across key markets, and our overseas markets have been functioning exceptionally well. Yadvinder’s experience will help direct this team’s excitement and guide our future commercial expansion”. 

Guleria left his position as director of sales and marketing for Honda Motorcycle & Scooter India earlier in June (HMSI). Since its establishment in 1999, Guleria has worked for the Japanese two-wheeler industry for more than 20 years. 

In related news, the 350cc single to 650cc parallel-twin engine and platform are the core for a variety of new items that the Chennai-based motorcycle maker is planning. The Royal Enfield Hunter 350 will be the first model to go on sale after being frequently spotted in testing. It is expected to overtake the previous Bullet 350 as the most economical Royal Enfield in the series.

 An update is also required for Bullet 350. The brand-new model will be powered by the same engine that operates the brand-new Classic 350, Meteor 350, and the impending Hunter 350. The new Himalayan 450, which could replace the Himalayan 411 of the latest generation, will be presented by Royal Enfield in the ADV market. 

Additionally, the 650cc parallel-twin from the impending Thunderbird 650 or Super Meteor 650 will join the 650cc parallel-twin from the Royal Enfield Interceptor 650 and Continental GT 650.

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