Ajay Simha was appointed as the marketing director of Nivea India on Wednesday.
He has over a decade of experience across various categories such as personal care, face, male grooming, lip, and sun care. Simha has successfully promoted and lead various portfolios of the brand both in India as well as globally.
Simha was responsible for the Nivea body care and cleansing and baby care portfolio across the Middle East and North Africa, before taking over as marketing director, Nivea India.
With a Master’s in marketing from S P Jain Institute of Management, Mumbai, he has close to 15 years of overall experience in the field of sales and marketing. Simha’s leadership will help strengthen Nivea’s position as a trusted skincare brand, the company said in a statement.
The company also added that, with Ajay’s deep-rooted understanding and a proven track record of driving growth, he is bound to enhance and improve Nivea’s brand presence and equity in the country.
Having witnessed Ajay’s journey over the years, Neil George and his team are confident of the tremendous experience and deep-rooted understanding that he has. Ajay will have a significant role in devising strategies for our various product launches and campaign, continuing the marketing momentum across categories, and collaborate with key industry players, associates and teams. He further wished Ajay the very best for his new role. Neil George is the managing director of NIVEA India since 2017.
For more than 135 years, Beiersdorf (parent company) has represented innovative, high-quality skincare products as well as skin research. The Hamburg, Germany-based company generated sales of €7,025 million as well as an operating income (EBIT) of €828 million in the fiscal year 2020. Connected by shared core values, a strong corporate culture, and The Beiersdorf purpose “Care Beyond Skin”, Beiersdorf company has more than 20,000 employees worldwide. The company pursues a multi-year investment program focusing on competitive, sustainable growth with its C.A.R.E.+ business strategy.