BEARDO’s Perfume Campaign starring Vicky Kaushal

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Beardo, a leading male grooming and lifestyle brand, has released a new video for their signature Whisky Smoke EDP, starring Bollywood superstar Vicky Kaushal

The ad, aptly titled “It’s Time,” celebrates men’s accomplishments as they grow from boyhood to manhood. Beardo Whiskey Smoke, Beardo’s most mature fragrance, is intended to provoke men who are tenacious in their pursuit to take a step back and appreciate their accomplishments.

Vicky Kaushal stars in BEARDO’s newest commercial as a smoldering avatar embodying the finesse that distinguishes the smell. He reminds us that “It’s Time to BEARDO.” 

Vicky Kaushal stated of the partnership, “Beardo’s current campaign seems particularly tailored for me.” I like the idea of being well-groomed while remaining rugged. I feel that a man’s scent selection is an extension of his style. I want mine to be both stylish and unquestionably manly, which Beardo’s perfumes excel at. “I’m thrilled to show you what we’ve been working on together.”

Sujot Malhotra, CEO of Beardo, announced the new campaign, saying, “Beardo believes in honoring every aspect of masculinity that contributes to men being the greatest versions of themselves.” One of the many ways we assist them on their journey is by making them look and smell amazing. Given his sophisticated roughness and the principles that the brand represents with #HairyMasculinity, we feel Vicky is an ideal fit to motivate men on our behalf to be Raw, Real, and Unfiltered – the best version of themselves.”

Vicky Kaushal, a captivating actor, has been appointed as an ambassador for Beardo’s line of scents, a leading men’s grooming brand. Beardo feels it is possible to embrace one’s raw & rough male appeal with ultimate elegance, which Vicky Kaushal does brilliantly by simply being- Him. Vick-Kat’s hilarious banter on Hrithik’s bearded appearance opened the door for the ideal pairing, giving Beardo and Vicky’s fans much to look forward to.

Beardo believes in recognizing every aspect of masculinity that contributes to men being the greatest versions of themselves. One of the numerous ways we assist them on their trip is by making them appear and smell attractive. Given his refined roughness and the principles that the brand advocates for with #HairyMasculinity, we feel Vicky is an ideal fit to encourage men on our behalf to be Raw, Real, and Unfiltered – in other words, to be the best version of themselves.

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