Britannia Bourbon launches its new Original Friendship campaign


Britannia Bourbon launched its biggest ever campaign with three of India’s young and enthusiastic cricketers – Hardik Pandya, Deepak Chahar, and Shreyas Ayer. The new TVC has Bourbon at its center of all the fun, brings out the desire for the very chocolicious snack.

The Television Commercial featured the trio who are known to be friends on and off the field fit best for the roles as it is a story that is relatable to every friends’ group. The insights of the ad are simple and relatable. It means to say that Bourbon is so delicious that you are not going to share it with anyone, even with your best friends.

The advertisement shows Hardik doing a minor rip-off on Shreyas and Deepak as he pretends to share the last piece of the Bourbon biscuit although he has hidden the other two pieces that are remaining. Britania Bourbon’s act of putting forward the Original Friendship aims to celebrate the crazy and mischievous friendships between real groups of friends.

Britannia Bourbon’s role of sparkling joy between such friends. Friendships like these are special as they are really funny and not based on any criteria. Friendships like these include friends who will not miss an opportunity to make fun of you and roast you, just like the characters portrayed in the commercial.

Commenting on the launch of the campaign, Vinay Subramanyam popularly knows as the vice-president of marketing of Britannia Industries said, “Britannia Bourbon is the legit chocolatey biscuit treat that has pleased India since 1955. For more than 65 years, Britannia Bourbon has been enjoyed over generations in almost every Indian family. Britannia is a very preferred brand in India and Britannia Bourbon is enjoyed by millions of Indians all over the country with their friends as well as families and the brand has played an essential role in the stories of India’s youth that we relate with our friends.”

“We are really amazed to present Hardik Pandya, Deepak Chahar, and Shreyas Iyer as the new gang “real” friends. They have brought alive the brand idea in a fun and wicked way.”

The ad depicts a friendship built on a strong premise of mischievousness, inappropriateness, and wickedness.

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