With its keyless rental scooters that assure a seamless journey for each customer, VOGO, a brand with a future vision, has effectively emerged as the top Two-wheeler Sharing Startup in the mobility sector.
This ever-expanding brand’s motto, “Freedom To Go,” is certainly justified by the exciting and easy-to-access services it provides. Even after the pandemic, VOGO’s growth continued, thanks to the hard cooperation and determination of both VOGO and DigiDarts, India’s Pioneer Full-Funnel Performance Marketing Agency.
VOGO is known for its excellent services, such as Vogo Now and Vogo Keep; the brand intends to establish itself as a pan-India corporation, and it is well on its way to doing so. Vogo’s expansion is aided by a high-potential data-driven approach headed by DigiDarts, and the two companies have collaborated to open a new chapter in pro-digital living.
VOGO is currently planning the launch of electric scooters as a smart and reliable complement to its commute solutions. In the following months, the ever-evolving brand plans to expand its footprint in additional locations (Chandigarh, Gurugram, Faridabad, Ahmedabad, and Jaipur) by investing more in various advertising channels and platforms to complement VOGO Franchise growth.
DigiDarts is a one-of-a-kind digital marketing agency in Gurgaon, with four basic values: innovation, growth, time, and empathy. Aside from being a Google Premier partner, their 100+ clients include both huge corporations and promising startups, all of whom share the company’s mission of bridging the digital divide and bringing companies closer to their goals.
Vinayy Bahety, Lead – Marketing & Brand at Vogo, said that DigiDarts has helped them streamline their digital marketing and provided new solutions to minimize their acquisition expenses month-over-month with the correct mix of paid and social advertising.
Furthermore, team VOGO praised DigiDarts’ well-planned and integrated marketing maneuvers, which resulted in a high volume of user acquisition and low CPA (Cost Per Acquisition).
After a thorough examination of fundamental concerns (lacking, rivals, and existing strategy), VOGO was able to improve its category position from 56 to 21 on Google Play Store, resulting in a 50 percent increase in organic installs and a large audience reach.