Equations PR & Media along with its collaboration with Overheard Communications has bagged the creative and media duties of Heritage House.
The agency will be dedicated to looking towards escalating the digital presence of the brand. It will be in charge of SEO, social media, and digital marketing for the company.
Equations PR & Media is a Mumbai-based full-service public relations consulting business with its network spreading across New Delhi, Bangalore, Chennai, Kolkata, Hyderabad, and other Tier II and Tier III cities as well. It follows a 360-degree approach in its business.
Overheard communications is a digital marketing agency formed not so long back. The firm expertise in social media marketing, online media buying, search engine marketing, search engine optimization, Influencer outreach programs, integrated digital media campaigns, motion graphic videos and infographics, email and newsletter marketing, online PR, live streaming, web analytics, content marketing, digital marketing workshops, and online reputation management.
The top clients of Overheard communications are KPMG, TATA, Reliance Trends, Discovery Channel, Lenovo, Godrej Properties, Reliance Fresh, Animal Planet ad Polycab to name a few.
Ms. Priyanka Bhatt, Founder & CEO of Equations PR & Media, commented on the partnership, “Our alliance with Overhead Communications will offer clients maximum return on investments and help us deliver effective digital communication strategies according to their needs. With a common aim of turning around problem statements and applying solutions that work, this strategic partnership brings the ability to create campaigns with a 360-degree approach that provides first-class results to our clients. Our joint efforts will enable us to offer a wide range of services while applying digital at the center of everything that we do. Lastly, we are excited to go in and work closely with the young and dynamic team by advancing our capabilities in different domains.”
Digital marketing is an important component of a company’s success since it allows to build an authoritative online presence. 89 percent of marketers believe that techniques such as search engine optimization (SEO) are effective. Furthermore, pay-per-click (PPC) advertising may improve brand recognition by as much as 80%. This alliance between the two companies will help the brand to compete with larger corporations in developing its online presence and target prospective audiences and receive better returns on investments.