Maggi’s Break Through of Spinach in Noodles


Brand Maggi always looks forward to innovations that satisfy the customer’s delight. Maggi has launched another breakthrough in noodles. This time the noodles come with fresh vegetables like spinach. The campaign Maggi highlights that how the hand-picked spinach has been crushed into the whole wheat dough and make delicious, ensuring consumer delight in every byte using a blend of choicest 20 spices and herbs. McCann Erickson India has conceptualized the campaign. Sanya Malhotra and Rajkumar Rao were the features in the newly launched campaign of brand Maggi.

Nikhil Chand, the director of foods and confectionery, Nestlé India, stated on the new launch that Consumers today are actively looking to fill good-for-me ingredients in one way or another but highly without a compromise on taste. Nestle’s unique global R&D expertise, which has a depth of Indian food knowledge and collaboration with the spinach suppliers helped each other could create this exciting breakthrough by Maggi. It is certain, the Maggi masala veg atta noodles with spinach is an innovation and that will make sure a delightful surprise for the customers in their favorite noodles.

Maggi is an international company that looks forward to making instant soup and noodles. Maggi originates from Switzerland in 1886. Later the company Maggi was acquired by the company Nestle in 1947. Nestle India is a subsidiary of Nestle Switzerland. The company has different products under the brand name of Nestle. Some of them are, Maggi, Nescafe, Milkybar, Kit Kat, Bar one, Milkmaid, Nestea, and in recent years company has also introduced daily consuming milk products. Maggi uses its marketing concept in the area of tasty and healthy food. They have used their campaign as Tasty Bhi – Healthy Bhi, and it remains in the market. Maggi noodles have different ranges of products with multiple ingredients as chatpata tomato, desi cheesy, and yummy capsica. Maggi masala veg atta noodles with spinach are available on the e-commerce platforms as well as in the supermarkets with the price of rupees 25 for 72gm.

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