Meesho launches itself as a horizontal e-commerce platform through its newly launched campaign 

Meesho launches itself as a horizontal e-commerce platform through its newly launched campaign 

Meesho, India’s best e-commerce marketplace, announced its new upcoming campaign. The campaign was named, ‘Meesho pe Hai sab Kuch taaki app Kar paye bhaut kuch’. In India, Meesho aims to fuel the discoverability of a wide range of products at the lowest price with 85 million active product listing across 30 product categories and over 8.25 lakh sellers across India.

 Meesho offers a variety of products across categories such as health and wellness, office and stationary, sports and fitness, fashion, personal care and beauty, kids wear, consumer electronics, toys kitchen, and home, etc. expanding an existing selection and launching new categories, the company is in the way of continue growing. Conceptualized and created by DDB Mudra, the campaign highlight that, what makes Meesho the preferred e-commerce place for Indian consumers.

 The campaign focuses to empower consumers to realize their aspirations and to break free of their limitations through Meesho’s wide range of quality products that are available at the lowest cost. The TVC shows the struggle of the protagonist with the resources until they realized that the variety of products they required are available on Meesho at affordable prices.

 Everyone should keep striving towards their aspirations. People not embracing their full potential even if they have the capabilities. For that Meesho is there to address each of these apprehensions to help these people to step forward, fulfilling their needs and dreams. In this campaign, the characters are worried about every need to help achieve their goal while the pop-ups of products appear next to them. Meesho showcase a young woman who is passionate about launching her cooking channel on YouTube, young adults dreaming about participation in a dance competition, and a family planning a holiday throughout these three different films.

 These are very relatable scenarios in every Indian family and these make Meesho’s unmatched value proposition. Nilesh Gupta, director, Growth at Meesho says they are very excited to start 2023 with their new campaign series that captures customers and Meesho’s role in their life. From participating in a dance competition to starting your own YouTube channel to planning a holiday for your family, Meesho believes that everyone should keep moving closer to their dreams. Meesho provides all consumers with affordable product prices.  

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