New Niva Bupa campaign encourages customers to enjoy life


Niva Bupa Insurance Company Limited (formerly referred to as Max Bupa insurance Company Limited), one of India’s leading insurance companies, today announced a brand new product campaign titled ‘Zindagi Ko Claim Kar Le’.

This is often the company’s first campaign since renaming as Niva Bupa in July this year.

With the new campaign, Niva Bupa is bringing a brand new perspective to the category narrative which suggests free insurance and no restrictions. The corporate aims to democratize insurance and play a task in eliminating the fear factor often related to the insurance category.

The campaign is organized by Glue Creatives and clicks real-life situations in consumer life. It portrays how insurance helps people to muster experiences and create memories. TVC includes a series of three films directed by renowned Director, Shlok Sharma.

Commenting on the merchandise campaign, Nimish Agrawal, vice chairman and Head of selling, Niva Bupa, said, “At Niva Bupa, the philosophy of product is personalization and highlighting the insurance category and playing a task in empowering consumers. Confidence and freedom to hunt magical moments are countless and life-giving.

Gautam Mehta, Founder and Director of Creation, Glue Creatives, said, “In the insurance category, what works above each product may be a product promise. So, after we broke the ‘Zindagi ko claim Kar le’ proposal, we knew something was up.

Creating stories where different people lived full lives thanks to the arrogance and freedom Niva Bupa gave them was easy to seek out there. “The philosophy of ‘Zindagi ko Claim Kar Le’ is extremely important in today’s world and to determine these texts expel that spirit without effort, it’s been a pleasure.

They need to simplify the message and made it accessible to people of all ages and backgrounds in an exceedingly most enjoyable way. We had the pleasure of constructing these films, many thanks substantially,” said Shlok Sharma, Director of brand name Films.

The merchandise campaign starts off-evolved today with a combination of phygital media throughout all commonplace channels which include TV, Print and Radio, and digital systems. The high decibel campaign includes 100+ city collections with their radio access.

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