ShortsTV Partners with Amagi in EMEA


Amagi, a global leader in SaaS for broadcasting and streaming TV, has revealed that ShortsTV, is expanding to EMEA, Latin America, India, and Nepal via Amagi’s centralized cloud-based platform. ShortsTV, a traditional broadcast TV network, has opted to utilize the flexibilities that the cloud offers by employing standard managed playout services through Amagi CLOUDPORT. 

ShortsTV is the first and only 24/7, owned and operated by Shorts International Ltd, OTT HD TV, and the linear channel is dedicated to short-form movies and series. They provide quality short-form video content which is available on TV, online, and in theatres.

Amagi CLOUDPORT was first implemented in October 2019 by ShortsTV, to deliver short movies in high definition to leading TV platforms across the U.S. Likewise, in EMEA, Latin America, India, and Nepal, ShortsTV’s program is delivered to premium Cable TV and OTT platforms. 

 Michael Buchallet, Chief Technology Officer, ShortsTV said, “With a successful transformation to a cloud-based playout model in the US, we have seen results which have benefitted the brand with greater flexibility, visibility, and excellent adherence to SLAs. Hence, expanding in EMEA, Latin America, and Asia regions, we aspire to achieve a newer goal. This association with Amagi will help us increase our reach to newer locations and mediums such as OTT and streaming platforms.”

“A cloud playout model helps  in improving the efficiency of large broadcast operations and  broadcasters like ShortsTV can centrally manage multi-country linear TV feeds. Now they can deliver content directly to the operators using true cloud or edge playout,” added Srinivasan KA, Co-founder, Amagi. “We are delighted to have played a role in enabling ShortsTV’s premium content to reach a global audience using our top-class automation solutions and cloud playout.” 

Altogether, Amagi handles 500+ channels, along with deliveries in more than 40 countries. It also supports more than 250 streaming TV channels across entertainment, kids, lifestyle, music, sports, news and other genres. The company has a specific state-of-the-art cloud broadcast operations center that can support up to 1000+ live linear channels. A few of Amagi’s clients are People TV, Pac-12 Networks, Tastemade, Tegna, VENN, Vice Media, and Warner Media, A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Freemantle, IMG, Insight TV, among others.

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