Spotify collaborates with Asiaville to launch ‘Create with Anchor’


Through ‘Create with Anchor,’ Asiaville and Spotify launched a strategic partnership to identify and train the next 1,000 regional language podcast makers. The program would provide an excellent platform for Tamil and Malayalam content creators, from novice podcasters to seasoned experts, to express their distinct voices and tales. 

The first phase will be for makers of Tamil language podcasts, with the initial call for submissions going online on August 5th. The Malayalam podcasters’ start dates will be revealed shortly after. The application procedure will take three weeks to complete.

This one-of-a-kind event, co-presented by Asiaville, a media technology firm, and Spotify, the world’s most popular audio streaming platform, intends to tap into the booming culture of podemphasizingphasis on Tamil and Malayalam voices. Asiaville, with its deep concentration on the South Indian creative ecosystem, is ideally positioned to use its enormous digital network to pick the most enthusiastic podcaster makers for the program.

The participants will benefit from best-in-class advice provided by specialist trainers and mentors, and a series of seminars hosted by popular RJs and podcasters geared at orienting them in the art of podcast creation, narrative, technical issues, and general best practices for the format. The idea is to educate the creators so that they can perhaps land their exclusive audio series with Spotify. 

The sessions will be dynamic and entertaining, with the primary goal of unlocking participants’ potential and leading them through their formative phases in effective podcast creation. The initiative will culminate with the release of the first batch of episodes generated by each of the selected producers using Anchor, Spotify’s simple podcast production tool.

“We have been strongly involved in the creative ecosystem at Asiaville, with a particular focus on the southern languages, so this effort is a natural extension for us, and we’re happy to be cooperating with Spotify on it,” said Tuhin Menon, Co-Founder, and CEO of Asiaville. It would be a rewarding experience for us to identify, groom, and eventually provide wings to the next generation of podcast makers. 

“We are looking forward to a comprehensive series of engagements, led by a top-tier mentor and trainer team, engaging with exceptional artists throughout our key regions in Tamil and Malayalam,” Menon said.

“As podcast listeners actively seek out new kinds of content, there is a potential for artists to tell their experiences through multiple forms – poetry, talk shows, interviews, and more,” said Dhruvank Vaidya, Head of Podcasts, Spotify India. Spotify is dedicated to creating a healthy ecosystem for audio content creators in India, beginning with training them on the necessary technologies. 

“The Tamil and Malayalam editions of ‘Create with Anchor‘ are free and available to all podcasters, allowing both established and aspiring artists to learn from the greatest in the audio industry.” “Our objective is to expand the pool of competent podcasters, with the possibility of having a Spotify Exclusive podcast shortly,” Vaidya said.

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