Birla Fertility and IVF appoints Lodestar UM as Media AOR


Lodestar has bagged the Media AOR (agency on record) mandate for Birla Fertility and IVF. The win was followed at a multi-agency pitch.

The mandate encompasses TV, Print, OOH, Digital, and Radio which will be handled by Lodestar UM at its Gurugram Office.

Birla Fertility and IVF is a medical service that aims at transforming the long run of fertility globally, through outstanding clinical outcomes, research, innovation, and compassionate care. It is a subsidiary of The Birla Group. It is a clinically reliable brand with a team of fertility specialists that have a total experience of more than 14000 IVF Cycles. It has its leading clinics at Kolkata, Lucknow, Delhi, and Gurgaon. The brand offers ethical, transparent, and affordable pricing plans consisting of IVF Package worth 1 lakh, Multi-Cycle IVF Package starting at 1.75 Lakhs, and IUI Package starting at Rs 8500. The success rate of IVF can be measured by either pregnancy rate or live birth rate. It also provides 24*7 helpline services.

Lodestar UM is a strategic media agency that operates in over 100 countries with 4800 people. The Indian entity spans 6 major cities and employs 780 media specialists. Its main clients are Johnson and Johnson, Coca-cola, Amul, Tata-Motors, Mahindra and Mahindra, Marico, The Hershey Company, Sony, BMW, Accenture, Spotify, Samsung, ExxonMobil, Tata, and several others.

Lodestar UM will help Birla Fertility and IVF to expand the latter’s national presence. It will look after its social media handles and others media.

“Birla Fertility and IVF shall redefine the future of fertility globally, through the best clinical outcomes, research, innovation, and compassionate care. Glad to possess Lodestar UM as our Media partner during this journey,” stated Abhishek Agarwal, Chief Business Officer of Birla Fertility & IVF

Nandini Dias, CEO, Lodestar UM said, “We are beginning an electrifying journey with Birla Fertility and IVF, a brand that touches lives and amalgamates seamlessly with Lodestar UM’s core philosophy of Better Science, Better Art, Better Outcomes. We welcome Birla Fertility and IVF in this association with foresight towards an elevated brand affinity.”

As an agency, Lodestar UM has managed to grow faster and fiercely by participating in more challenging pitches and creative solutions across mainline and digital media.

Follow and connect with us on Facebook, LinkedIn & Twitter


Please enter your comment!
Please enter your name here