Durga Pujo is that the proper time to induce something new in fashion, new friends, new relationships. Pujo Love stories season 2 consists of shopping, fun encounters, festivities, and a sweet romance between a Mumbai boy Aman and Kolkata girl Priya while showcasing the collections of Fbb.
Big Bazaar promises to offer the ‘Har Din Lowest Price’ with a massive price drop on over 1,500 everyday-use items at all the stores in the country. It also offers a host of value-added services like home delivery, fast billing, and flour mills amongst others.
The campaign idea behind the Pujo love stories series weaves a narrative with fbb’s stunning new festive collection and so the emotional connect of two young adults from two different cities falling enamored for seamless brand integration.
Now viewers will be able to watch and interact with Riya as she introduces Aman to her city. Users will stay engaged through some decision-making Yes or No moments through the narrative.- like choosing what outfit the character should wear, what will be the next move, and so on.
Interactivity has been taken to the subsequent level. The audience this season can immediately shop the look worn by the most characters in each post and episode, by moving up or clicking to shop for online on shop.bigbazaar.com and find their chosen outfits home delivered in precisely 2 hours or sponsor their closest fab store for his or her favorite outfits.
Group CMO- Digital, Marketing. & E-commerce, Future Group, Pawan Sarda talking about fbb Pujo love stories, said “Durga Pujo could also be a festival closest to our hearts. Instagram is also a platform that’s native to fashion, and with season 1 we found a sturdy way of engaging with our Insta Fam. we have an improbable new festive fashion collection in stores now and what better because of showcase it than through the Pujo Love Stories that had captured everyone’s hearts.”
Pujo Love Stories S2 starts on Instagram from Sep 24th to 28th. What will happen when these long-distance love birds meet? To co-create this beautiful saga of young love, stay tuned on FBB’s Insta Stories.