The womb – BPL


The Womb has newly launched a campaign “BPL – Happy Little Things”. This campaign is all about enjoying the little things in life.

Last year The Womb had launched “Kelvinator” which produced durable electronics which are user-friendly, innovative, and long-lasting.

BPL has come up with a new campaign “Happy Little Things”. The brand believes that appliances should make lives easier and simpler. BPL aims at designing premium and reliable products that flawlessly blend into the daily lives of consumers making their every day easier and simpler.

The new campaign is an insight of a unique customer who shared his thought processes which said that it is the little things that matter the most. These little things make the most difference. This insight of the customer has helped BPL design its new offerings.

BPL provides a wide range of more than 200 electronics products like Television, Air Conditioners, Refrigerators, Washing Machines, Fans, Lighting, Audio Systems, Personal Care, and Home and Kitchen Appliances which send out impeccable quality and thoughtful features.

The new range of offering provides 4K televisions that are smart and adaptable and has a crystal clear picture quality with an end-to-end display. It has also launched washing machines that use 30% less water without hampering its processes and magic sensor lights which operate its on-off features with human presence to save electricity.

Discussing the campaign, Navin Talreja, Founding Partner of The Womb said “After going through the BPL line of products, their features and even using a few of them, it was a no-brainer for us that we should discuss these small yet meaningful features. The challenges were to display-case the sentiment behind these features and not get lost in the feature technicalities. Little things give people great delight at times. We linked this with the features to bring alive the campaign idea of ‘Happy Little Things”.

Suyash Khabya, the Creative Head at The Womb, shared “Customers are brainwashed into thinking that they are using better technology by displaying heavy CG to bring alive the feature without focusing on what that feature is actually about in everyday life.

We believe in human technology and not jargon. The entire team at The Womb thought of over 50 plus happy little moments out of which the freshest, most insightful were converted into the TVCs.”

BPL has its distribution network spread all across India in multiple Pin-Codes. The company provides high-quality after-sale services. The BPL products are sold in India through Reliance retail. The brand is a registered trademark of BPL Limited.

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