The Womb, an award-winning premium advertising, and innovation firm has bagged two Gold Effie Awards this year.
The first Gold was won for Friends adult Diapers and the second Gold for Rio Sanitary pads. The brand has been active in launching social campaigns. Last year, it set in action “the Kelvinator’ and recently it launched a campaign called “Happy Little things” with BPL.
The womb had four nominations which brought two Golds ;
- Mahindra Auto – An auction with a price premium built-in – Automotive
- Nobel Hygiene – India, Periods are red not Blue! – Healthcare
- Nobel Hygiene – it’s ok to pee in your pants – Healthcare
- Nobel Hygiene- Together, we are free! – Seasonal Marketing
The Effie Awards celebrate and promote marketing performance by highlighting and fostering intelligent debate. The Asia Pacific Effie Awards recognise the region’s best marketing communications efforts that have demonstrated success in achieving strategic goals. APAC Effie The Asia Pacific Marketing Effectiveness Awards seeks to lead, encourage, and advocate for marketing effectiveness excellence in the area, as well as provide a regional platform for the finest campaigns to be recognised.
Advertisers and agencies all around the world recognise the Effie Awards as the industry’s most prestigious honour. The Effie Awards were founded in 1968 by the New York American Marketing Association and have since been recognised as the global gold standard of marketing effectiveness excellence by marketers and agencies.
This year, the virtual award ceremony was conducted on 24th September between 4 pm to 6 pm. It was live-streamed on its website.
The Womb’s Kawal Shoor, the co-founder, had this to say about the victories: Effectiveness awards are the ones that matter to us. And winning an APAC EFFIE Award is quite an achievement as your entry competes with the best in Asia and Australia/NZ. And then to win gold is something great. And then to win two Golds for the country makes us super proud. And to top, it all, to finish amongst the Top 2 independents in Asia! Wow!’ ‘We just put our heads down and get on with it, and when you look up and are greeted with such news, it just makes everything worth it for all of us. Thank you to all of our clients who continue to trust in the potential of an idea to influence not just discussions, but also consumer behaviour. We love to punch above our weight, and this is one such event.’