Avian WE wins PepsiCo India’s PR mandate


Following a multi-agency pitch, PepsiCo India has selected Chase-Avian Communications as its PR communications partner to further boost its corporate and sustainability messaging. The company will be tasked with using multi-channel integrated communication campaigns to raise awareness of PepsiCo India’s corporate and sustainability mission throughout the area as a partner of one of the leading global foods and beverages enterprises’ communications agency on record.

After a multi-agency pitch, Avian WE’s Delhi office was chosen to manage the account, with assistance from other branches all around India.

Garima Singh, chief government affairs & communications officer of PepsiCo India, commented on the appointment: “At PepsiCo India, we are committed to creating meaningful products that contribute to a better world. We are excited to work in collaboration with Avian We Group and looking forward to develop the necessary skills and narrative tactics that will actually affect change.”

“We are enthusiastic about the corporate portfolio of Avian WE Group, which is gaining momentum thanks to outstanding new alliances and solid leadership. One of the biggest international food and beverage companies in India, PepsiCo India constantly makes investments in the nation while putting purpose at the centre of everything it does. This fits with the forward-thinking communications strategy we want to develop among our clientele” remarked Avian WE’s group CEO Nitin Mantri.

With assistance from other Chase-Avian offices in India, the account will be managed from the Delhi office.

Additionally, Avian WE is one of India’s top integrated communications firms. Three leaders—Nikhil Khanna, Manash Neog, and Neha Mehrotra—founded Avian WE, formerly known as Avian Media, in a modest flat in Delhi in 2004. Airbus, the largest commercial aeroplane manufacturer in the world, and Sona Koyo, an Indian auto part company, were their only two clients when they first began.

As the agency expanded, they established offices in Mumbai and Bangalore, respectively. The Avian WE that we are all familiar with today was created in 2018 when WE Communications, a global independent integrated communications agency, acquired a stake in Avian. Since then, they have persisted in producing excellent work for our clients while expanding our company through fresh alliances with top consumer, health, and technological brands.

One of the biggest independent communications and integrated marketing agencies in the world, WE Communications, includes them as a key component. Three guiding principles—putting people first, cultivating lifelong clients, and long-term business sustainability—have been their main priorities for more than 16 years.

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