Tap-a-Gain, a boutique consultancy service launched by Shweta Purandare, former secretary-general of the Advertising Standards Council of India. Tap a Gain will interact with agencies, small business owners, and advertisers to assist them in the communication and complaint with Advertising regulations. Shweta Purandare has been in ASCI for Eight years, she has also joined L’Oreal India as scientific director heading their product evaluation Centre and Consumer Complaint department and a Regulatory Affairs expert at Procter & Gamble India.
Her great career in marketing and ample knowledge promises to offer niche service in the world of advertising.
For the setting up of Tap a Gain Shweta Purandare quits Diageo India where she had worked as head of Corporate Brand and Communications, Internal Communication, Employer Branding, and Corporate brand presence on Digital and Social media, overseeing External Communication.
Tap a Gain will provide services like Corporate Communication and Social Media content strategy, Digital and Social Media Compliance, Advertising and related Regulatory compliance, Claim Substantiation approach, Due Diligence for Celebrity endorsement, Due Diligence for Influencer advertising.
In her long 28 years of Career, Shweta had gathered extensive knowledge in regulatory compliance, product evaluation, product endorsements, Grievance redressal, and consumer advisory services, advertising claim support, Government affairs, Social Media strategy. Her area of work includes OTC/ Healthcare, Food, and Beverages., Beautycare, Personal Hygiene, Homecare, FMCG.
She will nurture her new venture Tap a Gain with full passion and dedication. Her past experiences will make it easier and increase the scope of more transformation.
Shweta Purandare announces that Tap-a-Gain will work both on a retainer and project basis. Currently, it has a team of four with expertise across social media, legal, and business development. She aims to expand it fastly and be the voice of many marketers, to bridge the gap between them and regulations.